GDCOMM 2009 ShowBlog

Ideas and research for the Chelsea College of Art & Design Graphic Design Communication BA show in London (June 2009)


D&AD award (with project explanation) link
HBO Voyeur online interactice content link
Movie below explains the context and results..

(click to enlarge)






Comes from the 70's sci-fi film Saturn 3 (link to film start)
(in case you are looking the rest of the film is very dodgy)







fun christmas card/viral but was waiting for some fizzing metal as sparklers or something from the oven - still nice idea though. Need something large scale and timed throughout the day for the show any ideas?

Using the surround projection system (link), looking at how to use in an exhibition. Here screen is suspended from ceiling (lightweight structure) and the projector is either suspended or floor based. put me in mind of this earlier post.



Just wondering.. if you made a viewing platform what could it view, how would it feel to be up in the air, what benefits would it afford? Just musing but did find out that any platform could contain an enclosed projection zone on the backside. Shame it would be so big!





looking at zoning (link) and saw this novel use of projection

this has got to be possible for a show scenario like ours..


just testing this software (link) for mac..

well that was easy..



just printed out an a4 sheet with the logo on and it tracked and added the 3d object in quite dark conditions. Its non commercial creative commons - wow!

..have mailed them





Lets assume a visitor to our show has a laptop and built in webcam at home, they could follow a url on a business card and download the augmented reality app for the whole yeargroup. Each student would have their own card or a sheet with all the cards on. Folios of work fan out or holographic-like avatars pinned to the card could introduce the students work and skills. Maybe not this year? but its only round the corner and not that different from what Moving Brands have done for LCF to date.

In an earlier post we saw a scripting application called scrptographer (internal link) for using inside adobe illustrator to create vector illustrations, here's some work from lehni. Could be a good tool for our mono print large scale images (last year we had the dots) - its such a cheap print process which can be tiled and sharp at large scale due to the vectors.. oh and the plugin doesnt do this effect below out of the box - it was created using it but the programmer who made Faust.js is restricted by his client while everyone else is trying to coax it out of him on the forums.

click to enlarge..



1. julia has beer sponsorship secured 3-400 bottles michelob

2. need to contact paul re. ramos pintos again or another spirit/mixer
3.
sponsorship investigation needed (sniff out new sponsors for what?) in kind not cash. Palm pre launch - can we get some mobile phone/data screen hardware for the wall?
4.
post a collection of images to link to in future if needed.
5.
sponsorship julia and chris to follow up and perhaps oliver.
6.
photoshoot needs to be done early in first few weeks of term miranda/bryony/alex/oliver will be looking at this.
7.
folios need to be cheaper this year, trip to folders galore being planned to investigate further but a4 wide is good.
8.
usb sticks - were they a useful last year? david to go on facebook and check to see if last years students used them much. 2 types: ones with websites on and showreels plus ones given to students who can add their own data on top. poss. key ring tie-in. L2 did copying in a couple of hours last week. group is pro usb sticks so far.
9.
sponsors we like.. lego pantone uniqulo
10.
same business cards. good price, local supplier, good quality dont change but we need something for the back - oliver suggests a pntone colour?
11.
balloons: normal and weather ballons suggestion.. if you pumped up many weather white balloons could they diffuse the lights in the triangle? - other colours too - black?



12. discussion on how to use l3, usual needs plus we possibly need a promotion strategy for the website and follow up on getting online/usb student folios in front of those with the ability to employ.
13.
olivers dad is looking at prices for a small format full colour look book of student work and images - much looser than before - group discussed through options with this and is happy to support an investigation into oliver's fmp being to create this and funded by the students as long as representation of student work is fair. ongoing...based on price of quotes to come.
14.
feedback from blog flick thru.. scopitone is interesting, portable cinema (gts suggested a container based cinema in parade ground but group dont see benefit over a room in the college athough they thought it was a fun idea). david suggested a panoramic show with a central viewing area (post to follow explaining). Zoning with curtains or blinds - good but will we be having projection in show? this is why we would need it. Zoning through geometric shapes ie. very light structures which can suggest boundaries - gts found, we need to test these in a model to see. Blinds (vertical) can also take colour and graphics.
15.
newspaper grippers (link) - could they be adapted as folios for the show - perhaps mounted into holes in the wall? something to look into.




16. group started to pool together themes that were worth keeping.. mood board or similar post coming.. quick list light theme, use of light key, the work is the colour everything else is neutral, un-imposing, reflective, but not bold and colourful. immersive, monochrome, interactive, shiny black, also liked scifi clean white spaces well lit, moloko milk bar (kubrick) xelor (these last are recent additions so don't take it that these are major influences).
17. bar to go at end of show not the start.
18.
logo boards - perhaps not
19.
tried tiltviewer again - still good possible to put on a touchscreen?










click to enlarge>















Hello all.
Having put myself forward for organizing the class photo, I have collected some research material for an idea about how these photos might be directed. Let me know your thoughts.

CLASSIC PORTRAITS
The type of stylish studio portraiture available in all good shopping centres across the UK. This blog says it all really...
SEXY PEOPLE
The idea would be to photograph our class against a variety of backgrounds, styled and positioned to give that nostalgic, classic portrait look. Sponsorship could be sought from vintage retailers like Beyond Retro or Rokkit to provide the perfect 80s clothes. It also reminds me of the photographer Martin Parr's 'Autoportrait' collection - Parr traveled the world in the pursuit of being photographed by just such shopping centre talents.







My feeling here, is that these could be lovingly cliched portraits of the class of 09. However, as they are not at all slick or serious looking perhaps this is the wrong aesthetic to be presenting to our potential future employers. What do you think?
Thanks chaps,
Bryony

looking at experiential/theatrical elements from the basic (lighting and timed crowd control) to technical effects.

1. disney's great movie ride - a walking tour through a cinema then into a car 'on rails' through various film scenarious (animatronic) while you sit. Very simple ride through scenes of hollywood movies but great fun for the audience as the pace and memories never drop. Not just for kids either - the Alien (yes, the ridley scott version) section is quite scary. Had the benefit of being trapped on this one, the ride broke so had to walk back the way the car had come with all the lights turned on - fascinating.



2. spiderman at universal studios - great ride this one and the video below shows of the range of effects they used from amazing 3d cinema to movement/heat/lights/moving sets/water all in one ride. Complete overkill but fully immersive.



3. twister at universal studios - the audience is brought into a viewing area where infront of them is a large set from a small town slowly the wind builds, lightning fire and a tornado follow largely in the dark. Houses and cars start to move, cows fly and finally the roof that the audience thought was part of the 'safe' enclosure they are in begins to rip off!



4. wild arctic at seaworld florida - clever this one beacuse it uses little in the way of hollywood effects apart from a simulator ride to get to the arctic base. The audience is processed into the ride then on arrival at the base there is a cold (with a section of wet ice) scenario with polar skies and a mix of real sealife and polar bears within a set including water and fake scenic elements. But the overall effect is believable.

video link



5. going completely over the top..
This is Sensapolis in germany link1 link2 this is a full size solar spaceship/activity museum.
click images to enlarge..











6. Also there are of course many famous themed rides such as back to the future (now simpsons) which is a motion car ride through animation projected on an imax screen, terminator 2 (3d cimema/animatronics/live pyrotechnics). The ET ride has great scenographic elements: the audience walk through spooky giant woods to john williams music, ride bmx bikes which take off accross the moon and off to the stars to meet ET's family - rather oddly!

Heres some tech blurb from the Simpsons ride..
The six minute ride uses 80-foot IMAX screens and Sony Projectors. There are 24 ride cars, each seating eight people, and approximately 2000 people can ride it per hour. The projection system features new digital technology which makes the resolution two times better than most digital movie theatres. The video is projected onto two dome screens which are made of 416 panels (each 4 feet by two feet) and is approximately 80 feet tall and 85 feet wide. The projector itself uses a custom-made semi-circular fisheye lens to project undistorted images and plays at a rate of 60 frames per second. In comparison, most feature films project at 24 frames per second.[13]
The animation in the ride uses computer generated 3D animation rendered by Blur Studio and Reel FX, rather than the traditional 2-D animation seen on The Simpsons and the queue and pre-show of the ride. The animation reference was provided by Film Roman, the animation studio that animates the series. Each car contains 12 speakers and a Dolby 6.1 surround sound, while the domes contain an additional 90 speakers.

Also here a diagram showing the back to the future ride which the above was based on..

7. Disney Epcot Soarin' ride

tech story link

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