Arroz de festa. Visual Identity
The greatest challenge of this job was to turn something as mundane as rice into a symbol of sophistication and industriousness. We designed highly intricate, delicate patterns, with a handmade look for caterering company Arroz de Festa (the company’s name literally means Party Rice, a Brazilian idiom that refers to someone who is always around). Rice as an element references the brand name and pays a tribute to the values of simplicity and casualness. Just as the caterers’ chef believes rice can be used in several recipies, from entrées to dessert, our proposal is that the patterns be present in every instance of the brand’s contact with consumers: from staff uniforms and packaging to the automobile in which food is delivered.
Luminodot from Bandai (a toy but its a simple idea: coloured pegs build an image)
