GDCOMM 2009 ShowBlog

Ideas and research for the Chelsea College of Art & Design Graphic Design Communication BA show in London (June 2009)


looking at experiential/theatrical elements from the basic (lighting and timed crowd control) to technical effects.

1. disney's great movie ride - a walking tour through a cinema then into a car 'on rails' through various film scenarious (animatronic) while you sit. Very simple ride through scenes of hollywood movies but great fun for the audience as the pace and memories never drop. Not just for kids either - the Alien (yes, the ridley scott version) section is quite scary. Had the benefit of being trapped on this one, the ride broke so had to walk back the way the car had come with all the lights turned on - fascinating.



2. spiderman at universal studios - great ride this one and the video below shows of the range of effects they used from amazing 3d cinema to movement/heat/lights/moving sets/water all in one ride. Complete overkill but fully immersive.



3. twister at universal studios - the audience is brought into a viewing area where infront of them is a large set from a small town slowly the wind builds, lightning fire and a tornado follow largely in the dark. Houses and cars start to move, cows fly and finally the roof that the audience thought was part of the 'safe' enclosure they are in begins to rip off!



4. wild arctic at seaworld florida - clever this one beacuse it uses little in the way of hollywood effects apart from a simulator ride to get to the arctic base. The audience is processed into the ride then on arrival at the base there is a cold (with a section of wet ice) scenario with polar skies and a mix of real sealife and polar bears within a set including water and fake scenic elements. But the overall effect is believable.

video link



5. going completely over the top..
This is Sensapolis in germany link1 link2 this is a full size solar spaceship/activity museum.
click images to enlarge..











6. Also there are of course many famous themed rides such as back to the future (now simpsons) which is a motion car ride through animation projected on an imax screen, terminator 2 (3d cimema/animatronics/live pyrotechnics). The ET ride has great scenographic elements: the audience walk through spooky giant woods to john williams music, ride bmx bikes which take off accross the moon and off to the stars to meet ET's family - rather oddly!

Heres some tech blurb from the Simpsons ride..
The six minute ride uses 80-foot IMAX screens and Sony Projectors. There are 24 ride cars, each seating eight people, and approximately 2000 people can ride it per hour. The projection system features new digital technology which makes the resolution two times better than most digital movie theatres. The video is projected onto two dome screens which are made of 416 panels (each 4 feet by two feet) and is approximately 80 feet tall and 85 feet wide. The projector itself uses a custom-made semi-circular fisheye lens to project undistorted images and plays at a rate of 60 frames per second. In comparison, most feature films project at 24 frames per second.[13]
The animation in the ride uses computer generated 3D animation rendered by Blur Studio and Reel FX, rather than the traditional 2-D animation seen on The Simpsons and the queue and pre-show of the ride. The animation reference was provided by Film Roman, the animation studio that animates the series. Each car contains 12 speakers and a Dolby 6.1 surround sound, while the domes contain an additional 90 speakers.

Also here a diagram showing the back to the future ride which the above was based on..

7. Disney Epcot Soarin' ride

tech story link

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